Friday, May 11, 2007
Thursday, May 18, 2006
Vocab 5-18
On the way, 오는중
Very simple to use in a sentence.
Subj + "Be" en route
It is en route
Your products are en route
2. Dump(ing) - To flood a market with really cheap prices.
They set dumping prices on their products.
3. Dump(ing) - To surrender products.
4. Declaration - 신고
a) Import - 수입신고필중
b) Export - 수출신고필중
Inspection - 검사
Wednesday, May 17, 2006
Vocabulary
1. ETA – Estimated Time of Arrival
To use in a sentence, it's very simple:
What is the ETA? The ETA will be around (시간) on (날짜)
Answer in the future tense and use the "Be" Verb.
2. ETD – Estimated Time of Departure
What is the ETD? The ETD will be around (시간) on (날짜)
3. Packing Slip – It is a list of products that will be shipped for export
4. Confidentiality Agreement – Secrecy contract
Please sign this confidentiality agreement.
5. Conference Call – 3 or more people teleconference
6. Draft – Before a contract becomes a contract, it is a draft until all the negotiations and changes are made.
We will make a draft. Let's take this to draft. Let's go to draft.
If you're happy with the changes on the draft, let's go to contract.
Vocabulary Dialogue
A: Hello Jesse, did you receive our confidentiality agreement over the fax?
B: Yes, we just got it. We’ll sign it and fax it right over. I do have one question though.
A: Yes, how can we help you.
B: Once we sign this, can we start the negotiations?
A: Yes, we can, Please mail us the original with the signatures.
B: OK, we’ll do that.
Confidentiality Dialogue #2
A: Hello Jesse, I want to follow up on our discussions, can we do business?
B: Sure we will need to do a conference call with the Vice President of International Sales.
A: What is the next step in the process after the conference call?
B: Then we will prepare a draft and go to contract thereafter.
A: Sounds great, when can we set up the conference call.
B: The VP of Sales will be available next week.
Confidentiality Dialogue #3
B: Due to the sensitivity of this call, we will be on a secure line (encrypted call).
A: Hello, Jean, this is Jesse, I have Toni on the line with me.
B: Hello Jean, nice to meet you.
C Hello Toni, nice to meet you too. Well, I understand that you want to publish our magazine. What is the population of your country?
B: There are 48 million people.
C: So, what is your projected annual circulation?
B: About 5,000 paid subscriptions per year.
C: Do you understand our fees?
B: I’m sorry, Jesse hasn’t informed me as of yet.
C: There’s an annual royalty of $50,000US and 10% of your monthly advertising revenues.
B: I understand. How soon can we go to draft?
C: I’ll have my secretary fax you and FedEx you the draft right away.
B: Thank you, it was a pleasure meeting you.
C: Likewise.
Dialogue #1:
A: Hello, I recently had my products picked up from your warehouse, can you fax me the packing slip?
B: Sure, we can do that. What is your invoice # please?
A: My invoice number is SI – 7956.
B: Excellent, I’ll fax right over. Would you like me to fax it to your efax number?
A: Yes, please. How many pages is the packing slip?
B: Fortunately it’s only one page.
Dialogue #2:
A: Hello, what is the ETD from the Los Angeles port?
B: The ETD will be on Mar 12th at 5:00am.
A: Then what is the ETA for Port of Pusan?
B: The ETA will be around the last week of March.
Dialogue #3:
A: Hello Tom, I have a problem.
B: What’s the problem?
A: I have a 6 pallet order in Texas and a 4 pallet order in California, and I don’t want to pay the LCL rates for the shipping.
B: I have great news for you. We can truck the 6 pallets in Texas to California and combine it with your California order and we can send it FCL from the port of Los Angeles.
A: Thank you Tom, you’re genius, you saved my life.
B: You’re welcome. Just doing my job.
Dialogue #4:
A: Hello Tom, I’m calling to follow up on the referral I sent you.
B: Yeah, Toni, we closed the deal. It’s signed, sealed and delivered.
A: What is commission on your finder’s fee?
B: We pay a 10% commission on all finder’s fees.
A: Since I’m here in South Korea, can you wire me the commission?
B: Sure thing.
Dialogue #5:
A: Hello Mr. Kim, my products are in quarantine right now, how long will it be in quarantine?
B: It will be in quarantine for about 3 to 5 days.
A: Why do food products have to be quarantined?
B: It is to make sure that there are no diseases or other problems.
A: OK, fair enough. Please call me when the quarantine is finished.
B: Sure.
A: What is the next step after the quarantine?
B: There will be an inspection of the items.
A: What do they inspect?
B: Make sure the product matches the ingredients.
A: Thank you.
B: You’re welcome
Friday, May 12, 2006
Basic Phone Etiquette
Don’t:
Eat, chew gum, drink liquids
Argue with caller
Yell at the caller
Be Rude
Do’s:
Be professional and courteous
Have a smile when you speak to the caller (they can hear it)
Try to understand the caller
Try to resolve the caller’s issues
Vocab 3
Vocabulary 3 Words:
1. NCND – An agreement where both parties agree not to discuss what was said or to circumvent each other.
2. Circumvent – To go around the agent to go directly to the supplier/buyer.
3. Confidentiality – To keep secret
4. Disclosure – To reveal.
Vocab 3 Practice Dialogue
A: Elite Customs Broker, how may I direct your call?
B: Yes, may I speak to Mr. Lee please?
A: One moment, I’ll put you right through.
A: Mr. Lee speaking.
B: Hello, this is Reese, I want to check to know how long my product will be in quarantine?
A: Your products will be in quarantine for about a week.
B: Thank You, when will it clear customs?
A: It should clear customs right after the quarantine.
B: And what is your fee?
A: Our minimum fee is 30,000won or .025%, whichever is greater.
B: Thank You.
Freight Forwarder Dialogue:
A: When will my order be ready to pick up?
B: It will be ready for pick up on May 22nd.
A: Will you break down the fee for me please?
B: Sure, for air, it is $1.85 per kg plus a .30 cent fuel charge per kg and .15 cents security surcharge. There will also be a trucking fee of $300 and a $55 handling fee.
A: How many pallets will this order have?
B: There are 8 pallets.
A: Then can I have it sent FCL?
B: I’m sorry for FCL, you’ll need 2 more pallets to fill the container.
A: I know but, the FCL price will be cheaper than the LCL price.
B: Let me see what I can do and I will call you back, is that OK?
A: That sounds good, when will you call me back?
B: Later this afternoon.
Buyer/Seller/Agent Dialogue:
A: I’m interested in your products here, who’s your supplier?
B: I’m sorry I’m not at liberty to disclose that information. Will you sign the NCND Agreement please.
A: I won’t sign anything until you tell who the supplier is.
B: As I said previously, “I’m not at liberty to disclose that information.” Let’s sign the NCND first and then we can discuss this matter seriously.
A: I’m sorry I need to know who the supplier is, so that I can make sure the quality is good.
B: Sir, do you plan to circumvent me?
A: No, it’s not that at all, I just want to make sure it’s a good supplier.
B: If you don’t sign this NCND, we can not go any further in our discussion. Have a nice day.
Tip: If you want an American Fax number at no charge please go to www.efax.com and you can receive an American Fax number there. If you have any questions please email me and I will register it for you.
Vocab 3
Vocab:
1. Pallet –
2. Trucking Fee –
3. Surcharge
a) Fuel
b) Security
4. Quarantine –
5. Fee –
a) Broker’s
b) Agent’s
c) Finder’s
d) Handling
6. FCL
7. LCL
Vocab 2 Dialogue
A: Thank you for calling LG Visa card, this is Nicky speaking, how may I assist you?
B: Hello, my name is Ricky and I would like to dispute a charge on my statement.
A: And how can we resolve this issue for you?
B: Please credit my account.
A: First I need to verify some information.
B: Sure.
A: What is your full name?
B: My name is Ricky Lee Jones.
A: And your Social Security Number (SSAN)?
B: It is 555-12-1234
A: Thank you, what was the purchase date and the purchase amount?
B: The purchase was made on the 11th of April and the amount was $28.00
A: Yes, I see. Did you try to resolve this issue with the seller?
B: Yes, the seller would not return my calls and refused to resolve the issue.
A: Then you will have to write us a dispute letter and we will find a resolution to the issue from there.
B: Thank you.
A: Is there anything else I can assist you with?
B: No, that’ll be all.
A: Thank you for calling LG Visa and have a wonderful day.
Vocab 1 Dialogue 2:
A: Thank you for calling BC Card, this is Jo speaking how may I help you?
B: My name is Ricky Lee Jones, I just received your card and I can’t charge anything on it. How can I resolve this issue?
A: When did you receive the card?
B: I got it yesterday, it’s the first time I’m using the card.
A: You have to verify the card then we can activate it. May I have your full name, please.
B: Ricky Lee Jones.
A: And your billing address?
B: It is…(명세표 받은 주소 말하세요)
A: Your phone number.
B: 555-1212
A: Thank you, now your card has been activated and you can use it now.
B: Thank you, I do have a couple of questions.
A: Yes.
B: What is your billing cycle and due date?
A: It’s from the 16th to the 15th of the next month and the due date is the 25th.
B: Do you have a grace period?
A: I’m sorry we don’t.
B: OK, thank you.
A: Is there anything else I can assist you with?
B: No, that’ll be all, thank you.
A: Thank you for calling BC Visa, have a wonderful day.
Article Discussion
It was a great discussion we had about domestic rice vs. import rice. It turns out most of you would not buy import rice. But all of you would buy imported fruit, go figure, eh?
Discussion Article
Price cuts fail to move much imported rice
May 10, 2006 ㅡ Korea's Agriculture and Fisheries Marketing Corp. sold only a fraction of its imported rice on an online auction yesterday despite a cut in prices, the company said. The state-run corporation said it managed to sell just 86.6 tons, or 2 percent, of the total 4,394 tons of U.S. and Chinese rice on the block at its biweekly auction. Of the total sold, 54.6 tons was Chinese rice, with the rest being U.S. Calrose brand. It said the minimum bidding price for a 20-kilogram (44-pound) sack of rice fell to around 25,000-27,000 won ($27-29), down sharply from the 31,000-won tag set at the first three auctions that took place in April. "The fact that imported rice has been sold is an improvement over nothing being sold as in the previous two bids," an official said on condition of anonymity. The agriculture ministry said Monday that the minimum prices for some imported rice will be lowered from this week to boost sales. The ministry and the agricultural marketing corporation said they could not release the names of any bidders because of concerns such information could cause protests from local farming groups.A lack of consumer faith in the quality of the imported rice is suspected of having harmed sales. The second auction this week is expected to take place tomorrow. Seoul increased the number of online auctions per week from one to two as of this week as part of efforts to sell off the rice that is starting to pile up.
Wednesday, May 10, 2006
Vocab 2
Vocabulary:
1. Billing Cycle: The opening and closing date of when a charge will show up on a statement.
Example Sentence:
Most offices have a 30 day billing cycle.
Please set our billing cycle for 30 days.
Please set up a 90 day billing cycle.
Dialogue:
What is your billing cycle?
Our billing cycle is from the 12th of the month to the 11th of the next month and it will be due on the 23rd.
2. Grace Period: Time given to credit card holders where interest does not accrue.
Example Sentence:
Our company offers a 3 day grace period from the payment due date.
Our company does not offer a grace period.
Landlords give a 5 day grace period for rent payment.
Dialogue:
Do you have a grace period for cash advances?
Yes, if you pay it off within 3 days, you won’t have to pay interest.
3. Issue: A small problem, disagreement.
Example Sentence:
There’s a double billing issue on my statement.
I don’t have an issue with your grace period.
Are there more issues to resolve?
Dialogue:
I have an issue with the latest statement?
How would you like us to solve the issue?
4. Resolve: To work out a problem.
Example Sentence:
We will resolve your issue by close of business today.
I hope we resolved your issue.
Dialogue:
Did you resolve the issue with the Kim account?
Yes, we resolved it this afternoon.
5. Resolution: The act of resolving.
Example Sentence:
Did we find a resolution to the dispute?
There’s no need for a resolution.
Let’s find a resolution.
Dialogue:
Is there a resolution for the Kim account?
I’m sorry, we can’t seem to find a resolution to his issues.
Prepositions: 천지사
When to use “to” – When you are going somewhere
I am going to my friend’s house.
I will go to the internet café.
I went to
When to use “on” – Use for date and day.
I will go to
I went to
When to use “for” – Use for “Leave” verb
I will leave for
.
When to use “in” – Use “in” for month, 기간
I will go to
I went to
I will go to Lotte World in about a week.
When to use “at” – Use “at” for time or location.
Meet me at Myong Dong.
Meet me at my house.
Meet me at 7.
Let’s eat at 6.
Tell Vs. Say
Tell vs. Say
Tell:
말하는 사람 + Tell(현재)/Told(과거) + 말듣는사람 + to Verb + 므순 말..
Example:
I Told Helen to open the door.
Helen Told me not to be lazy.
Say:
말하는 사람 + say/says (현재)/said(과거) + “므순 말.”.
He said “Don’t be lazy.”
Helen said, “I will go to
Tell vs. Say question
Tell questions:
| Who What When Where Why Which How |
| Noun/Adjective/Adverb |
+ Told + Subject + to+ Verb
Who Told You to eat out today?
Who Told You to do that?
| Who What When Where Why Which How |
| 무슨 말 |
+ Do/Did + Subject + Tell +
When did you tell Helen, you were going out?
Where did you tell Joon you were going to eat?
Who did you tell Susan, you were going to meet?
Why did you tell them you weren’t home?
Did you tell him your plans for tonight?
Did you tell her your where you live?
Did you tell your friends about our party?
| Who What When Where Why Which How |
| 무슨 말 |
+ said +
Who said,”I am crazy?”
Who said,”I didn’t go to Namsan today?”
Who said that?
| Who What When Where Why Which How |
| 무슨 말 |
+ Do/Did + Subject + Say +
Who Did Shawn Say this to?
What Do you have to say for yourself?
When Did I Say, ”I hate Kim chee?
Who Did Shawn Say this to?
How Do you Say that?
Be and Do Questions: When to Use
For "Be" Verb questions, use for 기간, 시간, 장소 (location), and adjectives
Basic Questions:
When you ask a question, we’ll start off with the Do verb questions and the Be verb questions.
Please look at the handout. In it you will see boxes, it means that it isn’t always necessary.
Let’s look at the “Do” questions:
Present tense:
When do you eat dinner?
Where do you watch movies?
Where do you drink?
Do you like bodybuilders?
Past tense:
Did you meet your girlfriends?
When did you drink?
Who did you drink with?
Where did you see MI 3?
Do you drink?
Now, let’s look at the “Be” questions:
Present tense:
Who is your favorite singer?
Is 장동근 your favorite actor?
Who is your account executive?
How is the music?
How is your family?
Past tense:
Were you late today?
How was the meeting?
Was the meeting boring?
Where was the show?
Do and Be Verb Questions
Do Verb Questions:
| Who What When Where Why Which How |
| Noun/Adjective/Adverb |
+ Do/Did + Subject + Verb
Be Verb Questions:
| Who What When Where Why Which How |
| Noun/Adjective/Adverb |
+ Be/Was + Subject +
Future Will Questions:
| Who What When Where Why Which How |
| Noun/Adjective/Adverb |
+ Will + Subject + Verb +
Customer Service Dialogue
A: Thank you for calling LG Visa, this is Kelly speaking, how may I help you?
B: Hello, my name is Toni and I want to dispute a charge on my statement.
A: What is the amount of the charge?
B: It was the purchase I made on the 12th of April for the amount of $288.00
A: Why are you disputing this charge?
B: The seller promised to deliver the merchandise in 2 days but I never received the merchandise. I would like you to credit my account.
A: For you to dispute your charge and for us to credit you account, you must write us a letter explaining what happened.
B: OK, thank you.
A: Thank you for calling LG Visa, have a wonderful day.
Letter Format
It is a very simple step-by-step format
1st Paragraph:
Hello my name is ______________, I am writing to dispute a purchase that was charged on my account for the amount of $288.00. The charge is dated April 12, 2006.
2nd Paragraph:
On May 3, 2006, on or about 10:43am, I spoke with Kelly in regards to the aforementioned issue and requested a credit on my account. Kelly instructed me to write you a letter.
3rd Paragraph:
I purchased a DuoBack chair from Auction and the seller promised delivery within 2 days, It is 2 weeks later and I still haven’t received the product. I have attempted to contact the seller on numerous occasions and failed to reach the seller every time. Please credit my account for the aforementioned amount.
4th Paragraph:
Thank you for time and a speedy resolution to this issue would be greatly appreciated.
Your Name Here
Date
Phone Number
Transcript for Weekly Review 5-2 to 5-4
미경의 Vocab Review
1. Focus Group – A product testing group based on target demographic.
Focus group-이 제품이 성공할지 안 할지를 미리 실험해 보는 대상
2. Survey – It is a questionnaire used to determine demographics.
인구분포도의 결정을 위한 질문
3. Plant – Another word for factory
공장을 다르게 부르는 말
4. Sample:
Noun: 그냥 sample
Verb: To test something
5. Questionnaire – another word for survey.
Survey 의 동의어
6. Statement – A monthly report from either the bank, credit card company stating monthly usage.
명세서- 한달 동안의 은행이나, 크레딧 카드 쓴 내역서
7. Dispute – To call into question. That means you disagree with something and you want to challenge it. To debate
논쟁- 다른 질문들을 던지거나, 어떤 의견에 대해서 반대하는 생각을 얘기하는 거
8. Charge – Purchase to be paid for later (you charge a credit card)
청구서-신용카드로 결제했을 때 후에 지불되는 용지
Thank you 미경 for doing an outstanding job, let’s all give our associate producer 미경 a hand (everybody applause).
Now we will do a sample dialogue in relationship to Focus Groups:
Focus group 이랑 관련된 기본 대화를 좀 볼께요
준: Please, take our survey.
경희: OK.
준: How many places did you shop before you made your purchase today?
경희: I researched 7 stores on the internet.
준: What made you purchase today?
경희: The available selection and price.
준: When do you think your next purchase will be?
경희: In about 2 to 3 months.
준: may I have your age please?
경희: I’m 29.
준: And what is your income level?
경희: About \34,000,000 per year.
준: thank you for taking our survey.
경희: You’re welcome.
As you heard in this survey, he asked how many stores the shopper shopped prior to purchase and when they plan to make the next purchase. They also wanted to know her age and income level so they can get a picture of product purchaser’s demographic.
- 이 조사에서 들으셨듯이, 이 사람이 얼마나 많은 store이 물건을 사기전에 shopper들이 알고 있는지 그리고 언제 그들이 다음 구매를 계획하는지에 대한 조사를 하고 있습니다. 또한 그들의 나이와 수익정도를 알아서 구매자들의 분포를 알게 됩니다.
We will also do a dialogue dealing with a Credit Card customer service representative.
경희: Thank you for calling Visa, this is 희경 speaking, how may I help you?
준: Yes, I want to dispute a charge on my current statement.
겅희: May I have the date and amount please.
준: I made a purchase on April 4th for \28,500.
겅희: Why do you want to dispute this charge?
준: I ordered the product 2 weeks ago and I still haven’t received it.
경희: Did you ask the seller for a refund.
준: Yes, he said, I have to call you.
경희: Please write us a letter requesting a credit on your account.
준: OK, thank you.
As you can see, credit cards offer buyer protection. A seller has 48 to 72 hours to ship his products to you. If the buyer does not meet this time frame and you don’t receive the products you can receive a credit for your account. You have anywhere from 60 to 180 days to dispute a charge on your statement.
- 신용카드는 소비자보호를 제공합니다. 판매자들은 48시간에서 72시간 정도의 deliver을 지켜야 하는데요, 만약 소비자들이 그 시간 안에 상품을 받지 못한다면 당신은 당신의 credit 을 다시 돌려 받으실 수 있습니다. 60일에서 180일 안에는 여러분은 언제든 청구서를 요구할 수 있습니다.
Now we will discuss how to write a letter to the credit card company to dispute a charge on your statement.
In your letter please follow a 4 step process.
1. Identify yourself, declare the amount, and the date product was purchased.
2. Please say the date and time and the name of the customer service representative you spoke with and the instructions he/she gave you.
3. Say what you purchased and how the seller did not perform the service or how the product was not delivered and state that you want a credit on your account.
4. Thank them.
희경 Translate
첫번 째는, 명확히 자기 자신을 얘기하시구요, amount와 물건 산 날짜를 명확히 하시구요,
두번 째로는 날짜, 시간, 그리고 여러분이 상담한 customer service representative 의 이름을 얘기하세요. 그리고 그 사람들이 준 지침도 같이 얘기하세요.
세번 째로는 여러분이 무엇을 샀는지, 그리고 판매자가 어떻게 물건을 팔았는지도 얘기하시구요 상품이 도착하지 않았기 때문에 그 돈을 다시 credit card로 돌려 달라고 하시면 되시구요 마지막으로는 간단히 인사정도 하시면 되세요.
Here’s an example of a letter:
Dear Sirs:
My name is John Holmes, I want to dispute a charge on my statement for the amount of $250.00 on April 12, 2006.
On April 12, 2006 on or about 4:30pm, I spoke with Jenna Jameson and she said I should write a letter to dispute the charge.
I purchased a special kit and they have not received the product after all this time. Please credit my account.
Thank you for your help.
1. name, purpose, amount and date.
2. date and time, which customer service rep you spoke to and their instructions.
3. Explain why you want the credit, what did the seller fail to do.
4. closing – thank them, please say only the facts,
일단 이 네가지 형식을 지키세요.
1. 이름, 목적, 액수, 그리고 날짜 를 얘기하시구요,
2. 여러분이 얘기하신 customer service rep가 말한 날짜와 시간 그리고 지침을 얘기하시구요
3. 왜 당신이 환불을 원하는지 그리고 판매자가 어떤 잘못을 했는지 설명하시구요
4. 그들에게 사실 만을 얘기하시고 고맙다는 인사를 하시면 되세요
Business tidbit of the week: Overseas investment –대외적 투자
Overseas direct investment from Korea reached $3.5 billion from January to March. Currently South Korea’s economy is the 12th largest in the world. President Roh’s goal is for Korea to become the top 10 largest economy in the world. I believe in order for Korea to reach this goal, we should keep the money in the country, instead of reaching out, we should reach within.
희경 please translate:
한국으로부터의 대외적인 직접적 투자는 1월부터 3월까지 3.5 billion 달러를 기록했습니다. 현재 한국의 경제는 세계에서 12번째입니다. 한국을 위한 노 대통령의 목표는 세계에서 top 10안에 드는 것입니다. 한국이 이 목표에 도달하기 위해서는 다른 나라에 의존하는 것 보다는 우리 스스로 재정적인 힘을 키우는 것이 더 좋은 방법입니다.
Now our business tip of the week: How to address people.
When you first meet somebody, it’s generally safe to say Mr or Ms their name. Once they ask you to call them by their first name please call them by their first name. Otherwise they will feel uncomfortable if you call them Mr. or Ms. Their last name or sir or ma’am.
누군가를 처음 만나셨을 때 Mr이나 Ms 라고 부르시는 것이 가장 좋구요, 일단 그들이 그들의 성으로 당신을 부르기를 원하다면 그들의 성 얘기하세요. 그렇지 않고 그들을 Mr. 이나 Ms라고 부르는 것을 좋아하지 않을 수 있습니다.
We hope you enjoyed your weekend. See you next week.
CSR Dialogue
A: Thank you for calling LG Visa, this is Kelly speaking, how may I help you?
B: Hello, my name is Toni and I want to dispute a charge on my statement.
A: What is the amount of the charge?
B: It was the purchase I made on the 12th of April for the amount of $288.00
A: Why are you disputing this charge?
B: The seller promised to deliver the merchandise in 2 days but I never received the merchandise. I would like you to credit my account.
A: For you to dispute your charge and for us to credit you account, you must write us a letter explaining what happened.
B: OK, thank you.
A: Thank you for calling LG Visa, have a wonderful day.
Letter Format
It is a very simple step-by-step format
1st Paragraph:
Hello my name is ______________, I am writing to dispute a purchase that was charged on my account for the amount of $288.00. The charge is dated April 12, 2006.
2nd Paragraph:
On May 3, 2006, on or about 10:43am, I spoke with Kelly in regards to the aforementioned issue and requested a credit on my account. Kelly instructed me to write you a letter.
3rd Paragraph:
I purchased a DuoBack chair from Auction and the seller promised delivery within 2 days, It is 2 weeks later and I still haven’t received the product. I have attempted to contact the seller on numerous occasions and failed to reach the seller every time. Please credit my account for the aforementioned amount.
4th Paragraph:
Thank you for time and a speedy resolution to this issue would be greatly appreciated.
Your Name Here
Date
Phone Number
May 2 Vocab
2. Dispute – To call into question. That means you disagree with something and you want to challenge it. To debate
3. Charge – Purchase to be paid for later (you charge a credit card)
4. Purchase – When you buy something
5. Credit – This is when the credit card company cancels your charge.
6. Account – Your credit card
7. Aforementioned – Previously stated/mentioned
Wednesday, May 03, 2006
Audio Links
http://podcasts.yahoo.com/series?s=934aa13d8bbcdca411f3e86afbc50307
or here:
http://www.odeo.com/channel/99609/view
Office Dialog
Conversation 1:
A: Kelly, what's the word on the focus group?
B: I'm on top of it, they will be here at 3:30.
A: Which product will we be testing today?
B: They will sample our new lotion and fill out our survey.
A: Kelly, please do me a favor?
B: Sure, what can I do for you?
A: When you have time, can you balance the Kim books?
B: Sure, I'll do it right away.
Notes:
Focus group: Before a market launch of a new product, some companies use focus groups (a sample of people that fit the target demographic profile of their target market). Usually multiple (more than one) focus group is used.
They will normally test a product and give their opinions and the company will make changes according to the focus group survey.
A Survey is a questionnaire that a company will ask to see how people feel about products, issues, etc.
*When the boss says, "When you have time", it means to do it right away.
Conversation 2:
A: What's my schedule for the day?
B: You have a 2:15
A: Will you clear my schedule and hold my calls?
B: It's done, anything else I can do for you?
A: No, that'll be all, thank you.
B: Where shall I say you'll be?
A: I'll be at the plant, there was a power outage there.
B: Will do.
Notes:
Clear my schedule means cancel all the day's appointment.
Hold my Calls – Take messages or forward calls to voice mail.
Sample Survey
Customer Service:
Please answer all questions using the 1 to 5 rating system, 1 being not at satisfied and 5 being very satisfied.
How would you rate the friendliness of our staff?
How satisfied were you with the speed in which your problem was solved?
How would you rate the cleanliness of our facilities?
How would you rate the waiting time for a customer service representative?
On a scale of 1 to 5, how likely would you refer your friends or family members?
Thank you for taking the time out to take our survey, if there are any other comments you may have, please write in the space provided below:
Product Service:
Where did you purchase your product?
a) Electronics Store b) Independent retailer c) Other
Sex: M__ F__
3. Age:
____ 17 and under____18 to 22 ____19 to 25 _____26 to 34 ____35 to 40
____ 41 to 45 _____46 to 50 _____Over 50
Income
____ Less than $15,000/yr
____ 15,000 to 25,000/yr
____ 25,000 to 30,000/yr
____ 30,000 to 35,000/yr
____ 35,000 to 40,000/yr
____ 40,000 to 50,000/yr
____ over 50,000/yr
How long were you shopping before you bought our product?
____ 0 to 3 months ____ 4 to 6 months ____ 6 to 12 months ____over 12 months
When do you plan on making your next electronic purchase?
____ 0 to 3 months ____ 4 to 6 months ____ 6 to 12 months ____over 12 months
Please write your hobbies and interests below:
Vocab
1. Focus Group
A product testing group based on target demographic.
2. Survey
Questionnaire
3. Plant
Factory
4. Sample
noun - sample
verb - to test
5. Questionnaire - survey
Monday, May 01, 2006
Transcript for Podcast - Week in Review 4-24 to 4-28
Hello, this is Joon, welcome to our 4th Podcast, brought to you by 41Korea Trading. This week we have a brand new host, 양희경, she’s a writing teacher here at Pagoda, 은정 unfortunately went back to America to join her husband there. Well, you guys, sit back, relax and enjoy, here’s 희경 with this week’s vocabulary review.
희경: Put your 소개말 here and read the vocab words and translate below.
- Skimp: To give very little.
이제부터 단어를 좀 살펴 볼텐데요, 일단 간략하게, 몇 가지 표현들을 볼께요
Example:
Good, inexpensive products does not skimp on quality.
이 뜻은 inexpensive의 단어를 보시는 건데요, inexpensive의 뜻이 품질에 비해 가격이 저렴한 상품 이라는 얘기를 하고 있어요
Cheap, low end products skimp on quality.
Cheap 이라는 단어가 품질도 나쁘고 가격도 낮다라는 얘기를 하고 있어요
Explanation:
When you use this word in a sentence, use this format Subj + skimp + on + (skimped item). E.g. Subway skimps on the meat.
그래서 여러분들이 이 말들을 문장에서 쓰실 때는 주어, skimp, on 그리고 상품. 이 모양으로 사용하시면 됩니다.
- Discriminating: Having good taste, being loyal to what you like.
두번째 단어는 discriminating 이라는 단언데요, 한국말로는 일단 직역을 하자면 차별화 정도가 될 수 있겠는데요, having good taste, being loyal to what you like 이라는 의미를 갖고 있어요, 그래서 어떤 취향을 갖는 거는 여러분이 좋아하는 게 정말 무엇인지를 확실히 안다 라는 뜻을 갖고 있는 단어예요.
Exmaple:
When it comes to food, I have very discriminating tastes.
-음식을 먹을 때 나는 음식 맛에 매우 민감합니다.
Women are very discriminating in their taste of shoes.
-여자들은 신발에 취향에 매우 민감합니다.
그래서 discriminating 이라는 단어가 “차별성, 민감함” 그 정도로 해석할 수 있고요, 그래서 가장 보통적으로 이 discriminating 이라고 관련된 의미는 좋은 취향을 갖고 있다라는 거를 의미하고 있어요.
Explanation:
The most commonly associated meaning for discriminating is having good taste, the definition for marketing purposes are someone who knows what they like and will only buy what they like.
-이번에는 marketing purposes의 의미에 대해서 좀 볼께요. 이거는요, 판매 전략에 대해서 좀 파악을 하는 건데, 어떤 사람들을 향해서 그들이 좋아하는 게 뭔지, 그리고 그 좋아하는 것을 위해 어떤 것을 선택할 건지 파악하고 있어야 된다라는 의미예요. 그래서 이 말들을 문장 안에서 쓰실라면, 꼭 have 동사나 be동사를 사용해서 써 주시면 되세요.
To use this word in a sentence, please use the have or be verb
a) When it comes to (---), Subj + have discriminating taste. Have verb
b) Subj + BE + discriminating in their taste of (---) Be verb
- Revenue: Income.- 전체적인 의미로는 수익
Example:
For this word please use the “Be” verb 95% of the time.
-이 단어를 사용하실 때는 언제나 95% 이상이 be동사로 사용하시면 됩니다.
Our projected revenue will be… - 우리의 계획된 revenue는 아마도/그래서 우리의 계획된 수익은 아마도.. 라고 해석할 수 있구요
Our revenue for the (기간)…
Our revenue for the year ending Dec 2006 – 2006년 12월 말쯤에 우리의 수익이 어떻게 될건지 말해주고 있구요,
Our revenue for the quarter ending March 2006 – 2006년 3월 중반 말쯤에 우리의 수익이 어떻게 될건지 말해주고 있습니다.
- Low-End: Low quality, low cost products.
- 낮은 질의 저가 상품
Example:
All made in
Since this is an adjective, you will also use the “Be” verb to make sentences with this word. – 이 표현은 형용사 이기 때문에 꼭 be동사랑 함께 쓰시면 되구요
- Projected: Future Expectation – 예상되는 미래의 계획
Example:
How many people are projected to come to our product launch party?
-얼마나 많은 사람들이 우리의 상품을 위한 launch party에 참석할까요? / 예상되시나요?
How many units are projected to sell after market launch?
-market launch 이후에 얼마나 많은 상품들이 팔리게 될까요? / 기대할 수 있을까요?
When you use projected in a sentence, please use the “Be” verb. As in the example sentences you just heard.
- 이 단어를 문장에서 사용하실 때는, be동사랑 같이 사용하시면 되시구요
- High End: Just think of this as super expensive! LOL
- 아주 비싼 / 가장 비싼
In class, you used this word very well, so we’ll leave the explanation out.
- 이 단어는 수업시간에 잘 활용을 하셔서 설명을 안 하겠습니다.
- Mid-Range: Think of this is as less-expensive products.
- 중고가
- Affordable: A person’s ease of purchase in relation to their socio-economic status. For example, a Ferrari is affordable to Bill Gates. It is not affordable to the average person.
- 소비력: 누군가의 소비력이 그 사람의 사회적 지위와 관계가 있다. 예를 들어서 빌 게이츠 같은 사람들은 페라리 같은 차를 살 수 있겠지만 보통사람들에겐 가능하지 않은 얘기
- To market/market launch: To release a product into the market.
- 상품을 팔기 위한 시장
Thank you 희경 for doing such an outstanding job.
This week we focused on basic presentation techniques:
So let’s review the basic 6 steps:
1. Formality and Intro:
Here, you greet everybody, thank them for coming and introduce yourself, in class I made you introduce the company, since this is your product launch, everybody in attendance knows the company name already. You also don’t have to introduce yourself if you don’t want to.
- 인사말: 여러분 자신이 누구인지, 하지만 자세히 하진 않으셔도 되구요, 회사에 대한 설명도 하시면 좋지만, 이미 온 사람들이 회사에 대해 알고 온 거기 때문에 반드시 하시진 않으셔도 되구요,
2. Product Intro: 상품소개
Please introduce your product, what it is.
정확히 상품이 무엇인지
3. Target Demo:
Who you want to sell to: Sex, Age, socio-economic status
어떤 사람들에게 상품을 팔건지 : 그들의 성별이나, 나이, 사회적 지위 등
4. Why it’s a good idea:
Talk about how they would benefit and why it’s different from other products.
왜 이 상품들이 이득이 되고, 다른 상품과는 어떤 차이가 있는지
5. Projected Revenue/Sales
Talk about how much you expect to sell
얼마나 많이 이 상품들이 팔릴 건지에 대한 기대
6. Closing
Thank the people for coming.
간단하게 참석해 주신 분들에게 인사
OK, 희경, take it away.
Back to you, Joon
Now, you guys, we will add a new twist to this. You can add 2 and 3 together, so here’s an example:
Ladies and gentleman, thank you for attending our product launch. We will launch a new high end perfume for the woman with very discriminating taste. If you buy our perfume, you will be a member of a very limited club. Our projected sales are 1 million units per year.
As you heard we combined steps 2 and 3. For step 4 we made a mini-commercial, the speaker said, “If you buy our perfume, you will be a member of a very limited club.” Instead of saying, why it’s a good idea, sell the image or dreams that the product offers. This example shows that all people who can afford this perfume are high end and only very few people are very high end is the message. So for step 4, please sell the message you want to say.
-위에서 들으셨듯이 우리가 step 2랑 step3를 한번 합쳐 볼껀데요, step 4를 위해서 작은 광고를 하나 만들꺼에요. Speaker가 이 상품을 사시면 한정된, special한 클럽에 구성원이 된다고 말하는 게 훨씬 더 좋은 방법입니다. 직접적으로 왜 이 상품이 좋은지, 이 상품이 제공하는 이미지 같은 거에 대해서 말하시는 거 보단 이런 표현이 훨씬 좋구요, 이 예는 몇 안되는 특별한 사람들만이 이 상품을 살 수 있다라는 이미지를 갖게 해 주고요, step 4를 위해서는 어떤 말을 하고 싶으신지를 전달하시면 됩니다.
Back to you Joon
Finally for presentations:
Please make eye contact with different parts of the audience
Don’t clear your throat before the speech, if you have to do it, do it before the speech where people can’t here you. Do not clear your throat during the speech either.
Give people time to read your slide
If you are on a stage, please walk to different parts of the stage
- 프리젠테이션을 위한 마지막 팁인데요, 제일 중요한거는 audience랑 눈을 맞춰서 얘기 하시는게 좋구요, 스피치를 하기 전에 목 가다듬는 소리를 내지 않는 게 훨씬 좋으세요, 반드시 꼭 해야만 한다면 스피치 하기 전에 사람들이 못 듣게 하시구요, 그리고 스피치 동안에도 역시 목 가다듬는건 안 하시는게 좋구요. 사람들에게 나눠주신 자료를 읽을 수 있는 시간을 주시구요, 무대위에 올라가서는 한 곳에만 서서 연설하시기 보다는 무대 위 이곳저곳을 움직이시는게 좋습니다.
Little News tidbit:
Remember when we learned PR (public relations), one of the examples of public relations is donating money. When the news of the Hyundai Chairman came out that he was embezzling funds, Hyundai donated a lot of money. This was done, so that he could win the people’s sympathy. We just saw the PR machine at work, just wanted to let you know.
-PR에 대해서 배우셨을 때를 생각해 보시면요, 일단은 PR의 하나의 예로 돈을 기부하는 게 있는데요, 현대 chairman의 뉴스가 나왔을 때, 그 사람이 횡령을 했어요. 근데 그때 현대가 많은 돈을 기부를 했고, 이렇게 하고 났더니 그가 사람들에게 동정심을 살 수 있었어요. 이 얘기는 돈을 기부하는 모습이 PR을 통해서 방송 됐다는 거예요. 그래서 PR의 하나의 역할로는 사람들이 그 광고만 봐서는 현대가 기부하는 것만 생각하게 한다는 것입니다.
희경, please translate.
Finally Our Business Tip of The Week: Listen to you heart
When you have a great idea, do not listen to anybody’s advice. What is a good idea you ask? It is an idea that comes from you heart with a strong fire of passion, an idea so strong, only you understand it. In general most people that give you advice have good intentions. Most people will tell you it’s a bad idea, on this note, remember that if they thought it was a good idea, they would have thought of it. They only say it’s a bad idea because they didn’t think of it.
-이번주 마지막 business tip은요, 정말 마음이 말하는 것을 들으시라는 얘긴데요, 여러분이 어떤 좋은 생각을 하셨다면 다른 사람의 충고를 듣지 마시구요 그게 어떻게 좋은 생각인지를 한번 물어보세요 그래서 여러분 마음속에서 어떤 열정적인 아주 좋은 생각이 떠오른다면은 그것이 가장 좋은 거라는 거예요. 그래서 다른 사람들에게 많이 물어본다면 심각하지 않게 편하게 자기 생각을 얘기 한다는 거예요. 그렇기 때문에 다른 사람의 충고를 너무 많이 고려하진 마시구요, 여러분 마음속에 정말로 좋다고 생각된 그것을 행하시는게 가장 최고라는게 이번주 마지막 비즈니스 팁 입니다.
After translation:
Thank you for listening to this week’s podcast, I want to thank Cherry Teresa for the use of her song “Best Of Me” available on the Igloo Nation Compilation CD, Eunna, Ruda, Jasmine, Jody, all the great staff here at Pagoda and mostly I want to thank you the students for coming to class, you make teaching enjoyable.
