KNOW YOUR CUSTOMER!!!!!!
Let's look at what is important to men and women.
MP3
Men Women
Sound/Volume Style/Design
Value Value
Features Size
Performance Convenience
Car
Men Women
Performance/Speed Style/Design
Handling Convenience
Value Value
Shoes
Men Women
Comfort Design/Style
Multi-Purpose Heel height
Value Stylish/Trendy?
durability Color
As you can see men and women both want value. Men care more about features, performance whereas women care more about design/style color, things like that, so you must sell differently.
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