Wednesday, April 12, 2006

Examples Of "How To Sell"

I noticed the mistakes you guys made this morning.

The most common mistakes:
1. Selling price (do this after the presentation of FAB)
2. Not building value in product
3. After explaining a feature not getting feedback from the customer.
4. Not enough trial close.

For example:

Look at the brightness of the ink, isn't this great?

Or you can ask an open-ended question such as:
Look at the brightness of the ink, what do you think?

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