Thursday, April 13, 2006

More examples of FAB/presentation

This is a more advanced sales technique. Please read.


Seller: Taste it, This tofu is nice and firm, don't you think?
Buyer: Yeah.
Seller: Melts in your mouth, right?
Buyer: It really did.
Seller: So, what do you think?
Buyer: It's pretty good.
Seller: How about buying a pack of our new tofu?
Buyer: Well, I don't know.
Seller: You said it was nice and firm, didn't you??
Buyer: Yes
Seller: You said it melts right in your mouth, right?
Buyer: Yes.
Seller: You said, it tastes pretty good, didn't you?
Buyer: Yes.
Seller: Well, how about buying a box?
Buyer: I still don't know?
Seller: Please tell me, what don't you know?
Buyer: It's a new product and all...
Seller: Are you open minded?
Buyer: Yes.
Seller: You like to try new things, right?
Buyer: Yes...
Seller: You tasted it and you liked it right?
Buyer: Yes...
Seller: Now let me ask you another question.
Buyer: Sure.
Seller: Do your husband and children trust your taste?
Buyer: Sure.
Seller: Have they ever complained about your culinary choice?
Buyer: Only occassionally.
Seller: Then based on what you told me, since you believe this tastes good and you're open minded and like to try new things and your family trusts your taste and judgement, this tofu looks like a winner in your household.
Buyer: OK, give me 3 boxes.

No comments: