Thursday, April 13, 2006

Value vs. Added Value

Hello guys,

value = best value for you money

added value = Something special about a product where the seller can sell it for more money.

Added value does not always equal brand name.

Example:

Starbucks vs. Rosebud
More beans Less beans
Taste (because of more beans) Doesn't taste as good
More caffeine Less caffeine

This is why starbucks can charge more for their products.

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