Vocab Examples

1. High End: Products that are priced higher due to higher added value.
Example:
These prodcuts will be priced in the high end range.
That’s a high end priced product

Dialogue:
J: Where do we set the price point on this product?
E: We will set it at the high end price range.
2. Mid-Range: Products that are in the average price range.Example:
WAU (Who R U) offers clothes at the mid-range price point.
Armani does not offer products at a mid range price point.

Dialogue:
J: Where can I buy some mid-range priced clothes?
E: I think you can get some at Bang Bang.

2. Affordable: Products that most people can buy.
Example:
There aren’t many affordable products left nowadays.
Many affordable products do not offer good value nowadays.

Dialogue:
J: Do you know a good, affordable softener?
E: Yes, 피죤, is a good, affordable softener and it offers a good value.

3. To market/market launch: Release of products.
Example:
This will be ready to market next month.
We will have a heavy advertising blitz prior to market launch.

Dialogue:
J: When will our new soda be ready to market?
E: It will be ready to market next week.

J: When is the market launch for the new perfume.E: We will have the market launch on the 25th of next month.